In honor of National Literacy Month, McDonald’s is giving a free book with every Happy Meal purchase from September 5 to 18. Yes, that’s right—a book! Partnering with HarperCollins Publishers, the fast food giant will include one of the following: a copy ofPete the Cat’s Got Classby James Dean,Amelia Bedelia’s First Day of Schoolby Herman Parish,Just A School Projectby Mercer Mayer, orIf You Take a Mouse to Schoolby Laura Numeroff in each Happy Meal box. In some locations, the books will be available in both English and Spanish.
What's more, McDonald’s is also teaming up with Reading Is Fundamental (RIF) to offer families an extended experience around the featured books with a new digital portal. On the site, families can access lesson plans, puzzles, activities, and reading passages for all levels to keep the reading going!
What a GREAT idea. I remember getting a serialized version of a Stephen King book -- I believe it was The Green Mile -- through Diet Coke a few years back (okay, it was quite a few years) and they had other awesome authors as well. I saved every tiny book.
I hope other retailers take note. A free book would make those late night grocery runs well worth the effort!
Afterthought: I can't wait to collect all of these with my grandkids!